Guide to Website Launch

Be proactive with your website launch.
You’re investing time, money, and energy into launching your new business website, so it’s important to make sure you do everything you can to optimise the impact of your website launch. There are a few things you can do before your site goes live to ensure a smooth launch and to jumpstart your SEO.

Set up a pre-launch page

Just because your site isn't ready for visitors doesn't mean you can't start promoting it. This is especially true if your new website is launching a product or service within an established niche. In fact, promoting your new site with a ‘coming soon’ page and a launch countdown can generate more interest than a paid promotion that runs after it's launched.

A pre-launch page is particularly important if you’re launching a new business. Search engines give more weight to older sites. The more time you give Google’s robots to crawl your webpage for keywords and meta content, the better!

Offering interested customers a chance to sign up for notifications or special offers when your new site goes live is a great way to market your new business. Including a simple signup box means you’re already on your way to growing your contact list.

Pre-launch pages are also important if your new website is part of a broader marketing campaign or re-branding effort to modernise an out-dated online presence. If you’re doing a complete redesign of your website in response to customer feedback or industry changes, a ‘coming soon’ page lets your audience know that you’re working hard to improve their online experience.

Before your website designer gets into the nitty gritty of developing your new website, it’s worthwhile discussing the promotional opportunities that a ‘coming soon’ page can provide.

Coming Soon

Stay on top of the competition

As you prepare to launch your website, it’s a good idea to keep up to date with what your competition are doing as well as monitor when and where your brand is being mentioned online. Set up free google alerts at google.com.au/alerts or sign up for a web and social media monitoring app like mention so you get notified of any blog or media mentions.

This will help you to understand how your potential customers feel about key topics, keep you informed about any competitors’ promotions, as well as help you gauge the success of your own promotional efforts so that you can focus on the strategies that are working.

Go live with at least 5 pieces of high-quality content

A successful website launch and any related marketing strategies will rely heavily on content. New visitors are potential customers and they will expect to see quality content that is considered of value in your niche. You need to establish yourself immediately as an industry expert. If people visit your new site and don’t like what they see, they’ll probably never visit again.

Before you launch, have at least five pieces of your best quality content featured on your site. It’s critical to have at least two (preferably more) pieces written and ready to publish and promote on social media within the first week of your site launch. Make sure your content is original with a clear brand voice. Depending on your niche, this might include specific FAQs for your industry, a tutorial guide or how-to article, practical advice for new users, expert reviews, visual end-user stories, or a background timeline of industry innovations.

Your cornerstone content articles should ideally be at least 1,500 words long to provide genuinely engaging content for readers, to ensure you have the best chance of ranking highly in search engines, and for encouraging links to your articles. Be ready to go with relevant content created around a trending topic immediately after launch to maintain your momentum.

Create your social media profiles

Building your social media page and community before your site launches helps to build momentum and spread the word. As soon as your logo and business profile are ready, you should start building your brand voice. Show your potential customers why you are worth following and what your business will soon be offering.

Create a profile on each of the platforms that is relevant to your niche. The main social media channels for business include Facebook, Instagram, Twitter, Linked In, and YouTube.

Connect your social media links to your ‘Coming Soon’ page, and share a link to your ‘Coming Soon’ page on each of your social media channels.

Claim your free Google My Business page

A free Google My Business page is one the most important business listings you can create for your company. Your Google My Business profile makes it easy for you to connect with local customers across Google Search and Google Maps. If you want your customers to be able to find your physical store, you need to make it easy for them to search for directions to your location, hours of operation, offered services, and top products.

Your Google My Business profile includes all the important information for your business:

  • Company Name
  • Address
  • Phone Number
  • Website
  • Payment methods
  • Services
  • Stocked Brands
  • Hours of Operation
  • Holiday Hours
  • Current Promotions
  • Special Notes

Create fresh visuals

While your website is being designed, make the time to get recent photos or video content for your business. Even better, have some original visual content like infographics or animated gifs professionally produced. Quality visual content has a huge impact on click through rates, sales conversions, and website usability. Because 60% of people are visual learners, easy to understand graphics and engaging images will help communicate your message better than blocks of text. When it comes to sharing on social media, Facebook users are 7 x more likely to like or share a post if it includes a video. Make sure you have the right graphics and image content to connect with your audience

Website Launch Boost

Need more advice? Contact Voyager Digital web design. A high-impact business launch is all about having a solid plan for marketing and expanding your reach. These simple steps will help you boost your SEO even before your site goes live and make your website launch a success.

Voyager Digital offers personal consults on web design in Port Macquarie, Wauchope, and surrounds on the Mid North Coast. Our digital services are available around the world. If you'd like advice or you're ready to improve your business reach, contact Michelle for the best new website design for your business.

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