Design Process Website Development Voyager Digital

Quality web design is more than building a website. Creating a successful business website requires a clear design process. Understanding the step-by-step approach we take to the design process will help make your new website a success.

A well designed website is a powerful asset to your business, a poorly designed site is a danger that could cost you time, money, and customers.

Developing a website is a significant investment and getting it wrong can be expensive. A website that doesn’t work for your customers and staff at every step will reduce sales, lower productivity, and could even damage your business reputation. Before you start, take a moment to understand out workflow process.

Our Step by Step Process for a Successful Business Website


I learn about your business and industry, identify target market and customers, and determine the ultimate goal of the website.


Review current marketing strategy, identify keywords, research competitors, gather content, assess needs for new content, outline site structure, and journey-map user interactions.


Ideation for visual aesthetics and branding, create mockup to visualise site layout, assess form and function, simulate user action and click-throughs.


Create staging site for testing functionality, optimise speed, finalise backend SEO, check links and actions, proofread.


Push site live, final round of testing, submit XML Sitemap to search engines, setup analytics, update business directories & social accounts, handover with training.


Monitor site security and health with regular backups and plugin updates, act on analytics, produce fresh content, and promote online.

Having a clear, actionable plan for your web design project will help your team understand what's happening along the way. If you have staff and associates who are each contributing their expertise or putting together content for the site, clarifying the website design process will help them to know what sort of information will be required at each review stage. Good communication throughout the project means a better end product and a successful site launch.

Get started with a new and improved online presence for your business. Voyager Digital offers web design, graphics, SEO, and digital services around the world with simple online consults. If you'd like a personal consultation, we're proud to offer fresh ideas and the latest trends in web design in Port Macquarie, Wauchope, and surrounds on the Mid North Coast. If you'd like advice or you're ready to improve your business reach, contact Michelle for the best website design for your business.

This handy printable infographic might help communicate our process with your team...

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